The expression Kansei is difficult to translate. It means approximately “total emotions”, but that does not fully explain its meaning - in fact not at all. Kansei is the impression somebody gets from a certain artefact, environment or situation using all their senses of sight, hearing, feeling, smell, taste as well as their recognition. As being implicit, Kansei process cannot be measured directly. What can be observed are actually not Kansei but the causes and the consequences of the Kansei process. Therefore, Kansei can be measured only indirectly and partially, by measuring sense activities, internal factors, and psycho-physiological and behavioral
