Sigelman, shines a light on the role ageism plays in voting behavior. They write that in order to examine voting behavior, “one must examine candidate characteristics in relation to voter characteristics” (Sigelman and Sigelman 264). This idea comes from the fact that “people consistently use similarities to themselves as a major basis for finding others attractive or unattractive … [based on] attitudes, values, and personal characteristics, such as sex and race (Sigelman and Sigelman 264). They studied the similarity effect of voting behavior with college undergraduate students by “stimulating elections that pit female, black, and usually young or old candidates against prototypical middle-aged white male candidates” (Sigelman and Sigelman 264). It turned out that the students were more likely to vote for a younger candidate over an older one despite other personal characteristics. This not only proved the effect of ageism in voting behavior, but the similarity effect. The results also showed that white females picked the white female over the white male candidate, and more blacks picked the black male over the white male candidate. The aforementioned reiterates the similarity effect in voting
Sigelman, shines a light on the role ageism plays in voting behavior. They write that in order to examine voting behavior, “one must examine candidate characteristics in relation to voter characteristics” (Sigelman and Sigelman 264). This idea comes from the fact that “people consistently use similarities to themselves as a major basis for finding others attractive or unattractive … [based on] attitudes, values, and personal characteristics, such as sex and race (Sigelman and Sigelman 264). They studied the similarity effect of voting behavior with college undergraduate students by “stimulating elections that pit female, black, and usually young or old candidates against prototypical middle-aged white male candidates” (Sigelman and Sigelman 264). It turned out that the students were more likely to vote for a younger candidate over an older one despite other personal characteristics. This not only proved the effect of ageism in voting behavior, but the similarity effect. The results also showed that white females picked the white female over the white male candidate, and more blacks picked the black male over the white male candidate. The aforementioned reiterates the similarity effect in voting