Alternative Music Vs Pop Culture

1639 Words 7 Pages
Rock, jazz, country, hip hop, and gospel music all have their place in history. What they are, when they came to popularity, and what significance they hold can be found in common knowledge. There is one music genre, however, that cannot be so easily defined. This genre has rejected norms and surprised masses at every turn, yet many people do not hold an appreciation for it. This music, alternative rock, deserves much more than that. Those who put in countless years of dedication to this iconic movement are entitled to the credit their titles demand. The question, however, remains: how does one accomplish re-vamping the fame of the alternative rock genre?
On television, an hour-long segment is broadcasted in prime-time viewing hours. Within
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Having perhaps a greater impact on the industry than the radio, this medium would be the key to the ultimate success of alternative bands. Since both televisions and radios could be within the American household, their abilities of intimacy and immediacy were increased dramatically. Everyone who loved this music and its message could see it and hear it when they wanted to, within the comforts of their own home. MTV, a television network, provided the catalyst for extreme change through their broadcasts of alternative music videos (819). This trend of music videos, in general, was relatively new to the world, and alternative music was present for its experimentation and success. Bands thrived on camera, and this expanded their audience- base …show more content…
By focusing on one band from each separate decade within the alternative rock era, the overall time lapse and growth of musical impact will be evident to the viewers. Through a pedagogical standpoint, this broadcast will teach audiences, in simple terms, why alternative rock is important. The whole genre is reminiscent of a time when emotions such as anger, passion. and love overtook all else. The feelings that arose from war and conflict transitioned into a musical language that people of all ages could identify with. Those struggles still exist in every generation, which is why alternative music has the power to speak to people today the same way it did in the 1980’s. Society has always been shaped by the masses, and the overwhelming response to alternative music is evidence of that. There was an important change in the way music was perceived. Alternative artists began as societal outcasts who were too grungy and idealistic for record companies to appreciate (H30). As time went on, and more local radio stations began accepting the new style, people recognized its unique significance. Other genres only identified with one group of individuals, but alternative rock could reach everyone. Popularity soon soared, and record labels had no other choice but to endorse it. The practicality for audiences to witness the shift themselves is valuable to their

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