Contemporary Event Industries

This portfolio contains three parts of discussions which relates to the modern contemporary event industries. The first part of the discussion is on alcohol and drug management. According to New Zealand Police (2014), alcohol permitted events are associated with violence in a such environment where it is non-restrictive, a large groups of young males and crowding. Also, added that university sports fan students are mostly found to be drinking more alcohols and getting involved in binge drinking. Due to the high risk of alcohol and drug problems, Balden, Kennell, Abson and Wilde (2012) stated that it is important to manage and control them in order to maintain safe and comfortable atmosphere of the event. This part will examine current issues …show more content…
According to Ferdinand and Kitchin (2016) depending on the types of events, it would make their participants face serious problems like unruly behaviours of crowds, which also is likely to affect the growth of events. They too gave examples of the identified risks relating to the sales of alcohols at events; the risks are self-harming and criminal acts because of their drunkenness, vandalism and attracting wrong targets. This has become one of the main issues for events and event industries to deal with. To operate event successfully it is organisers’ job to prepare and manage risks for alcohol and drugs. Similarly, Lyne and Galloway (2011) explained that being responsible for managing alcohol means that it provides a safe and harmless environment for patrons and responsible in serving alcohols, which prevents patrons or attendees from intoxication. Still, they mentioned that close relationship between alcohol and sport is one of the main rising concerns amongst people who are engaging alcohols and young people. On the other hand, if alcohols are managed poorly it will result in events being unsafe as well as not successful for attendees to enjoy. To support, Stainback (1997) stated that sport and alcohol have been demonstrated to have a strong connection, especially with beer. However, alcohol is often seen as a symbol indicating celebration; and it is included …show more content…
According to Gyimothy and Larson (2015), rapidly growing social media technologies within the last decade has become one of the crucial impact. Social media provides different form of value creation, that needs a new way of working with both strategic communications and advertising. Effective communication opportunities with consumers can be arranged through social media site. Nevertheless, Mangold and Faulds (2009) commented that social media contains broad range of online. For example, blogs, products or services rating and social networking websites. More importantly, marketing events through social media attracts more people as

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