The sales effort and conspicuous consumption defined the “American Dream” in the 1920s. The sales effort and conspicuous consumption cannot survive about one another. The Great Gatsby shows how the sales effort and conspicuous consumption represent the American Dream.
Sales effort is a firm’s “marketing as a whole” (Holleman, "The Sales Effort and Monopoly Capital"). Conspicuous consumption is consuming for prestige. Conspicuous consumption allows the consumer to feel privilege and a higher social status by purchasing expensive goods. It is tied to wealth and induces competitive tendencies between people.
The Great Gatsby (2013) starts out by Nick Carraway moving to New York City hungry for the American Dream. He then discovers that he lives …show more content…
This is because advertisements represent the product a company produces. (McCormack, Geoffery. "Class Notes." 4 November 2015. Lecture.). Most companies use a celebrity endorser because it makes it very easy to sell their product. For example, Katy Perry endorses Proactive. Since Katy Perry is flawless and women want to look like her, it is effortless to have the product sold.
The Great Gatsby greatly exemplifies conspicuous consumption. The main character Jay Gatsby, used conspicuous consumption as his prime means of luring Daisy back into his life. Since Mr. Gatsby grew up poor, he had no chance of marrying Daisy Buchanan. One of the quotes that reinforce that is one of Gatsby’s party guests said to Nick, “Rich girls don’t marry poor boys” ("The Great Gatsby"). This drove Gatsby to obtain excessive amounts of money in a very dangerous and illegal way.
Mr. Wolfshiem was one of the partners Gatsby had in his illegal business. In addition, Wolfshiem had a human molar on his tie ("The Great Gatsby"). This shows that Wolfshiem bought this human tooth just because he had the money to or in other words, conspicuous …show more content…
She was not that wealthy and neither was her husband. But once she started seeing Tom, he then showered her with gifts. She tends to change personalities and the way she acts while she is wearing expensive items. When she does not have silk dresses on she is very raw and real. But once she puts on expensive clothing and jewelry she changes into a person who kisses people on the cheek two times. She wanted to feel like she was in the same social class as Tom. This shows how conspicuous consumption can potentially change a person.
Not only did Tom buy clothing and jewelry for Myrtle he also bought items for Daisy. In the 1920s, the men had to buy things for their woman or women to show their status. Tom gave both Daisy and Myrtle a string of pearls. The pearls were very expensive and also started a life of misery for whoever received them (McCormack, Geoffery. "Class Notes." 4 November 2015. Lecture.).
Gatsby liked to show his love for Daisy in many ways through conspicuous consumption. One of them is when he was throwing shirts onto her as he was standing on a balcony. He then described what the material is and who bought it for him. Essentially, he was throwing his wealth at her to prove to her that he was worth her time (McCormack, Geoffery. "Class Notes." 4 November 2015.
Sales effort is a firm’s “marketing as a whole” (Holleman, "The Sales Effort and Monopoly Capital"). Conspicuous consumption is consuming for prestige. Conspicuous consumption allows the consumer to feel privilege and a higher social status by purchasing expensive goods. It is tied to wealth and induces competitive tendencies between people.
The Great Gatsby (2013) starts out by Nick Carraway moving to New York City hungry for the American Dream. He then discovers that he lives …show more content…
This is because advertisements represent the product a company produces. (McCormack, Geoffery. "Class Notes." 4 November 2015. Lecture.). Most companies use a celebrity endorser because it makes it very easy to sell their product. For example, Katy Perry endorses Proactive. Since Katy Perry is flawless and women want to look like her, it is effortless to have the product sold.
The Great Gatsby greatly exemplifies conspicuous consumption. The main character Jay Gatsby, used conspicuous consumption as his prime means of luring Daisy back into his life. Since Mr. Gatsby grew up poor, he had no chance of marrying Daisy Buchanan. One of the quotes that reinforce that is one of Gatsby’s party guests said to Nick, “Rich girls don’t marry poor boys” ("The Great Gatsby"). This drove Gatsby to obtain excessive amounts of money in a very dangerous and illegal way.
Mr. Wolfshiem was one of the partners Gatsby had in his illegal business. In addition, Wolfshiem had a human molar on his tie ("The Great Gatsby"). This shows that Wolfshiem bought this human tooth just because he had the money to or in other words, conspicuous …show more content…
She was not that wealthy and neither was her husband. But once she started seeing Tom, he then showered her with gifts. She tends to change personalities and the way she acts while she is wearing expensive items. When she does not have silk dresses on she is very raw and real. But once she puts on expensive clothing and jewelry she changes into a person who kisses people on the cheek two times. She wanted to feel like she was in the same social class as Tom. This shows how conspicuous consumption can potentially change a person.
Not only did Tom buy clothing and jewelry for Myrtle he also bought items for Daisy. In the 1920s, the men had to buy things for their woman or women to show their status. Tom gave both Daisy and Myrtle a string of pearls. The pearls were very expensive and also started a life of misery for whoever received them (McCormack, Geoffery. "Class Notes." 4 November 2015. Lecture.).
Gatsby liked to show his love for Daisy in many ways through conspicuous consumption. One of them is when he was throwing shirts onto her as he was standing on a balcony. He then described what the material is and who bought it for him. Essentially, he was throwing his wealth at her to prove to her that he was worth her time (McCormack, Geoffery. "Class Notes." 4 November 2015.