The Following Situational Analysis : Wal Mart Stores, Inc. Essay
The following situational analysis is on chain retail discount department stores, Wal-Mart Stores, Inc. and two of its leading competitors: Target Brands, Inc. and H-E-B. Wal-Mart Stores, Inc. was founded by Sam Walton and first opened its doors in the city of Rogers, Arkansas in 1962 (Wal-Mart, 2015). At the same time in Roseville, Minnesota was the opening of Target Discount Store and Supermarket (Target, 2015). In the early 1900’s 1905, to be exact was the opening of C.C. Butt Grocery Store, later to be known as H-E-B in Kerrville, Texas (H-E-B, 2015).
As once stated by Sam Walton himself, “Exceed your customers ' expectations. If you do, they 'll come back over and over. Give them what they want and a little more. Let them know you appreciate them. Make good on all your mistakes, and don 't make excuses-apologize. Stand behind everything you do. The two most important words I ever wrote were on that first Wal-Mart sign: "Satisfaction Guaranteed." They 're still up there, and they have made all the difference” (Tong & Lee-Ing, 2003, p.4).
Wal-Mart has over 11,000 stores in 27 different countries, e-commerce websites in 11 countries, and employs 2.2 million associates serving over 2 million customers each week making them the largest American retailing company (Fredricks, 1995). One of Wal-Mart’s advantages is they are located all over the world. As stated by Tong and Lee-Ing (2003) “Its international operations in Argentina, Canada, Germany,…