The Fight Club : How Consumerism Affects People Essay

1281 Words Nov 9th, 2015 6 Pages
Fight Club: How Consumerism Affects People
Jeff Bezos (Amazon CEO) says “What consumerism really is, at its worst, is getting people to buy things that don’t actually improve their lives” (IMDB). On a daily basis we are exposed to a plethora of advertisements. They are force fed to us in such a way that attempts to hide from them are proven futile. Not only are advertisers trying to sell us their product, but they are also selling us their standards. They tell us how to live our life, what’s expected of us, and we blindly follow their commands. We have become addicted to buying things and spending money as soon as we earn it, we are consumers through and through. The motion picture Fight Club clearly demonstrates the negative effect consumer America can potentially have on a person 's individuality. As the movie shows, consumerism leads to a loss of personal identity by generating a belief that vacuous expenditure on material possessions can lead to happiness and a feeling of self-worth. The condo occupied by the Narrator is a prolific example of how people have become obsessed with material goods. The Narrator says “Like everyone else, I had become a slave to the IKEA nesting instinct” (Fincher). While viewing the condo filled with products from Ikea catalogs the Narrator professes “If I saw something like clever coffee tables in the shape of a yin and yang, I had to have it” (Fincher). He can’t stop buying. He needs those things so he can define his life with…

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