The Demand And Supply For Starbucks Coffee Essay examples

1051 Words Dec 8th, 2015 null Page
Apart of the high demand and cost for petroleum these days, coffee is appointed to be the second most traded product on global markets next to oil. Coffee is nature resources that is cultivated in more than 50 countries and provides living for more than 22 million farmers, altogether up to 100 million people are involved in the cultivating process, trading and retailing of the product globally.
The aim of this report is to answer the questions given in the study case regarding to the demand and supply for Starbucks coffee.
Starbuck Corporation is a company that purchase, sell and roast whole bean and rich-brewed coffees, espresso beverage, a selection of food items and coffee related a selection of quality teas, it is also the premier retailer, roaster and brand of speciality coffee in the world, Starbuck operates in 65 countries, according to the annual report of Starbuck, it has 10,713 stores in total located in North America, Latin America, Africa, Europe, Australia and Asia, it was found in 1985 in the United States and the popularity of its product is high due to its brand recognition globally, (Starbuck Investor, 2014).

6. The Demand for coffee.

Demand is one of the main models of microeconomic, and can be define as the number of quantities of product or service is desired by buyers. The quantity demand is the amount of product or service people are willing to buy at a certain price. The law of demand refers to the higher is the price the lesser will be the demand…

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