Essay about The, Cultural And Cultural Studies
“In sociology, anthropology and cultural studies, a subculture is a group of people with a culture (whether distinct or hidden) which differentiates them from the larger culture to which they belong, for example, if a particular subculture is characterized by a systematic opposition to the dominant culture, it may be described as a counterculture.”
“Consumer Behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.” (Armstrong 2010, pg 18).
Subculture Starbucks subculture is one of the most predominate in the United States right now. Usually having similar beliefs, customs, and values. A Caucasian male or female, single, ranging in age from 25-40 years old. “This target audience grows at a rate of 3 percent annually” (Juhyar). They are mostly in high manager or highly professional qualified…