Data is the very bottom level of broken down information, which consists of facts, symbols and numbers that represent the characteristics of objects and events. Data becomes information when it is processed and its usefulness is enhanced, creating the functional (not structural) difference between the two. As data is further processed, it has an increase in availability to apply and effectiveness. “Information is contained in descriptions, answers to questions that begin such words as who, what, when, where, and how many. Knowledge is conveyed by instructions, answers to how-to questions. Understanding is conveyed by explanations, answers to why questions.” (Ackoff, 1999, p. 171) This quote allows the reader to interpret the differences in effectiveness, which is the measure of evaluated efficiency, between data, information, and knowledge. After knowledge comes understanding, which is the intelligence that is needed in order to create growth
Data is the very bottom level of broken down information, which consists of facts, symbols and numbers that represent the characteristics of objects and events. Data becomes information when it is processed and its usefulness is enhanced, creating the functional (not structural) difference between the two. As data is further processed, it has an increase in availability to apply and effectiveness. “Information is contained in descriptions, answers to questions that begin such words as who, what, when, where, and how many. Knowledge is conveyed by instructions, answers to how-to questions. Understanding is conveyed by explanations, answers to why questions.” (Ackoff, 1999, p. 171) This quote allows the reader to interpret the differences in effectiveness, which is the measure of evaluated efficiency, between data, information, and knowledge. After knowledge comes understanding, which is the intelligence that is needed in order to create growth