Nicholas Carr Rhetoric

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In this article, the writer Nicholas Carr attempts to explain how is the information offered on the internet has reformed our method of intelligent. He uses several altered techniques to play on the reader’s emotions by using stories, studies, and his own reflection to try to convince the audience that the internet has been unfavorable to our intelligent and knowledge ways. For the most part of his argument is unproductive because of his organization, his choice of sources, and his tone.
Carr started his article with a quote from 2001 called A Space Odyssey. He clarifies the quote, speaking about in what way the human is modernizing the PC, but then the equivalents that with how PCs have renewed his brain. The study about him on the internet
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He sets it up by talking about how Google’s mission is to create “the perfect search engine,” (324) Which is something that “understands exactly what you mean and gives you back exactly what you want”(324). “In Google’s view, info is a kind of commodity, a utilitarian resource that can be mined and processed with industrial efficiency” (324). He means that we can get more contact to info and therefore develop more effective thinkers. The language in this paragraph is all positive, but he begins the next paragraph saying “where does it all end?”(324) which is a phrase of changing the subject from the last paragraph. Also, he started to warn that his quotes might not have been just to explain what the creators of Google thought, but rather to prove that he didn’t believe the same thing. The way he offered their ideas in an almost sarcastic way like he didn’t want people thinking; he would ever believe the things they do. Then at the end of the essay, he uses arguments and expressions like “pancake people” and “haunting” (328) to create images in the reader’s mind of the destruction that the Internet causing on our minds. Carr goes back and says “I’m haunted by that scene in 2001,” (328) because the computer appears to impress so much and the humans seem to feel so little in the movie. Just before that he says that he doesn’t think that “artificial intelligence” (325) can ever replace human intelligence because computers can

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