Essay about The Art of War for Managers

1444 Words May 12th, 2008 6 Pages
The Art of War for Managers

While “The Art of War” was written by Sun Tzu during the 6th century B.C., long before the colonization of the Americas, the onslaught of the Crusades, and before the Persian Wars of around 490 B.C., it remains relevant to this day. There is also strong evidence that the work inspired Napoleon and was used in the planning of Operation Desert Storm. “The Art of War” has withstood the sands of time due to its simplistic approach, and its applicability to non-military strategies. “The Art of War“, interpreted by Gerald, A. Michaelson, as well as other authors, use Sun Tzu’s timeless strategies and apply them to the modern day corporate world. The themes in “The Art of War” seem to run parallel to those in
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For example, a company may look at their internal strengths and weaknesses and visually plot them on an IFE matrix. They may then look at the external opportunities and threats of the company and put these factors onto an EFE matrix. After looking at all of the factors, the company will come up with a SWOT analysis, which analyzes all of these factors and comes up with strategies. If the SWOT analysis demonstrates flawless strategies, there will be no need to “go to war” with other companies. Instead, the other companies will be forced to play “catch up“. A popular strategy consistently found with many successful corporations is the deliberate entrance into a low competition market. This makes it easier to avoid a “battle”. Major Hotel chains such as Hilton and Sheraton would build their hotels in the centers of tourist areas and cities. Holiday Inn decided to build along well traveled highways on the outskirts of the cities. In the Philippines, Jolibee beat McDonald’s to the market so when the golden arch of McDonald’s arrived, they were already far behind the leader of the Filipino fast food market, Jolibee. Needless to say, it isn’t necessary to go into direct competition with a competitor in order to come out on top. A well thought strategy can be all that it takes. Another thing that Sun Tzu coaches is to “make time your ally”. Napoleon, who was influenced by Sun Tzu, took this advice. At the time of Napoleon, troops marched at 70 paces per

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