The Airline Industry Has Become More And More Competitive Over The Years

1101 Words Apr 6th, 2016 null Page
The airline industry has been becoming more and more competitive over the years. It takes determination, preparation, knowledge, and recourses to start an airline company, and that is just what happened forty-five years ago in Dallas Texas. Southwest Airline is a very successful airline company serving around 100 million customers annually (Southwest Corporate Fact Sheet). Many things stick out about Southwest such as their satellite-based WIFI and free luggage. These accommodations appeal to the customers. The company described its mission as “dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit” (About Southwest). From a customer standpoint, there is nothing else to be desired, but from a business standpoint, it is necessary to look into this company and try to figure out just what is being done right in an industry that has faced many trials and skepticism in the past few years. Economics plays a huge role in the airline industry. For Southwest, the CEO states that they kicked off a “low fare revolution” back forty-five years ago when the company began. It was their goal to make flying affordable and convenient for the average man, and that is just what they did. According to CEO Gary Kelly when Southwest Airline originated “only 15 percent of Americans had traveled by plane” (The Low-Fare Revolution). That number has currently risen to more than 85 percent, with a large part of the…

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