Essay on Syllabus Mkt 421

2275 Words Sep 28th, 2012 10 Pages
Course Syllabus MKT/421 Version 12


School of Business MKT/421 Version 12 Marketing
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Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be
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Provide at least three examples from the business world to support your explanation, please use three actual companies that employ the strategies of your definitions). Properly cite sources used in the paper.

Mon. 9/3


Format your paper consistent with APA guidelines.

Week Two: Marketing Research
Objectives 2.1 Justify the importance of marketing research in the development of marketing strategy and tactics. 2.2 Analyze the importance of competitive intelligence and analysis in marketing. 2.3 Identify various segmentation criteria that impact target market selection. 2.4 Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions. Read Ch. 8 of Marketing. Read Ch. 4 of Marketing: An Introduction.



Reading Reading

Course Syllabus MKT/421 Version 12


Reading Reading Reading Participation Discussion Questions Learning Team Weekly Reflection

Read Ch. 5 of Marketing: An Introduction. Read Ch. 6 of Marketing: An Introduction. Read this week’s Electronic Reserve Readings. Participate in class discussion. Respond to weekly discussion questions. Discuss this week’s objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Prepare a 350- to 1,050-word paper detailing the findings of your discussion. Ongoing Sat.

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