Swot Analysis : The International Company Apple Essay
As per the report of Business Insider (2015) from 2006 to 2008 the company regarded as the most innovative company in the world. According to the words of Pisano (1997) resource based approach helps the companies for managing the changes in the productive way.
Dynamic capabilities of Apple
• Strategic Leadership
While analyzing the smart phone segment we can understand that the leaders effectively understand the needs of the customers they integrated with the business strategy of Apple. Steve Jobs sensed the interest and needs of the customers and he used hand held design for attracting the customers.
• Technological Innovator
The company also developed capabilities in digital right management for managing the competition in an effective way. The company introduced user-friendly devices and…