Swot Analysis Of Sony Inc. Essay

837 Words Aug 10th, 2016 4 Pages
SWOT ANALYSIS
SWOT is the apparatus to see that where association stands, which ranges obliged change , which regions obliged genuine thought , which would be the wellspring of development, which things need evasion etc. The SWOT of SONY will help to comprehend the position of SONY in the business sector.
STRENGTHS: SONY is multinational organization and perceived brand far and wide .It has effective built up in created nations as well as in creating nations.
SONY items are solid ,simple to utilize and have basic configuration which fulfill clients that is the reason SONY have the upside of having steadfast clients. SONY attempt to keep items inventive to pull in the clients and to catch more piece of the overall industry.
WEAKNESSES: The big weakness of SONY is that it Has very few competent concern for employees

OPPORTUNITIES: The electronic market is expanding rapidly which is a great opportunity for SONY to expand itself in new market and to capture more market share.

THREATS: As the competitors of SONY are more dominant in the market and continuously improving their products so they can take away the existing customers of SONY. So it has to hard to retain and attract customers.
In condition of economy all around the world is not good and it is affecting the purchasing power and priorities of the customers , people are facing difficulties in satisfying basic and needs so how they can spend on electronics which is considered as luxury items. This situation can affect…

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