Swot Analysis Of Facebook

3068 Words 13 Pages
Register to read the introduction… You should include a SWOT table or grid in your analysis and organise the document according to the SWOT framework. You should focus on the interaction between the Facebook’s internal environment (strengths and weaknesses) on the one hand, and its external environment (opportunities and threats) on the other. Your SWOT analysis should form the basis of the suggestions you make about the company’s future actions.
To accomplish this task you will need to draw on the case study analysis skills covered in Book 1 of the module and the report-writing skills covered in Book 3.
Remember to use the referencing conventions that have been taught in the module when you refer to the sources of information that you use.
You may benefit from writing one or more drafts before you produce a final version of your report. The Influential Document Checklist will be a useful reference in this process (see the Appendix to Book 3).
Your answer for Task 2 should be about 1000 words in length. Please note that all tables and diagrams included count towards your word limit. Your reference list does not count, however.

Text 1
Facebook (Facebook IPO, May
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The ad units offered less creative options for advertisers who want to, say, take over the site’s home page or add moving text to an ad. Rather, the value in Facebook’s ads was in their data and personalization.
The potential for more ad dollars was reflected in the company’s first filing for a public offering in February. At the time, analysts said the company was expected to be valued at $75 billion to $100 billion. But according to the filing, Facebook made only $3.7 billion in revenue last year, the bulk of that from advertising.
Until now, advertisers were largely limited to a variety of ad spaces that were positioned on the right side of the Facebook home page, in addition to creating their own Facebook pages. The company said a new set of 'premium ads' will run at different points in the site, with a special emphasis on ads running throughout a user’s mobile feed.
Facebook’s Biggest Stumbling Block: Privacy
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Going forward, it could also make it harder to shed past identities — something that people growing up with Facebook might struggle with as they transition from high school to college, and from there to the working world. Analysts said Timeline was a significant evolutionary shift for Facebook. For starters, linking Facebook more closely to memories could make it harder for people to abandon the service for rivals.
Buying Instagram for $1 Billion
In early April 2012, Facebook said it had agreed to buy Instagram, the popular mobile-centric photo-sharing service, for $1 billion in cash and stock, giving it a stronger foothold in the market for mobile apps. It would be Facebook’s largest acquisition to date by far.
Instagram is a social network built around cellphone photos. It lets people add quirky filters and effects to their snapshots and share them with friends, who can 'like' and comment on them. The service has been something of a rising star in the start-up world. Barely two years old, it has attracted close to 30 million users, even though it worked only on iPhones until early April, when it released an Android version of its

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