Essay on Swot Analysis : Hilti Corp

812 Words Dec 4th, 2015 4 Pages
Hilti makes a wide array of products within their organization. In the beginning they started out with a pneumatic actuated tool to drive nails. It worked well, but needed some improvements to maintain the force but reduce the speed in which it works. Through interaction at construction sites and customer feedback Hilti branched out with more products one tool at a time over the decades. This slow, but precise growth has enabled Hilti to maintain positive growth and is a strength over their competition. ("Hilti Corp.’s growth—one tool at a time," n.d.)
Since the beginning their product lines have increased to fasteners, cordless drills, diamond cutting and coring, firestops, installation systems, measuring systems, construction chemicals, façade mounting systems, and even solar panels. ("Hilti - Corporate Website," n.d.) The increases in product lines and most importantly the direct customer relationships give them a distinct advantage over their competitors. The direct customer relationship and product design based from customer feedback allow Hilti to sell their product at a premium price over the competition. ("Hilti Corp.’s growth—one tool at a time," n.d.)
Close customer relations give Hilti a competitive advantage over the competition by having a global direct sales force. They make over 200,000 connections with their customers every day providing quality, durability and ease-of-use of their products. Their mission is to help achieve the goal of…

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