DeAngelis, T. (2014, December). Coaxing better behavior. Monitor on Psychology, 62-67. Retrieved Oct 2, 2015, from www.apa.org/monitor/index.aspx
Summary:
Nudge principles are the findings of psychologists who have studied people’s natural tendency to behave in a way that affects their decisions. Tori DeAngelis focuses on how social psychologists can use these recent principles to impact people for the better, in their choices and in their daily life. It is a gentler approach that is being tested and used by governments and organizations. This approach may include picking healthier foods in the lunch line or being defaulted into a retirement plan. Either way, nudge principles definitely go a long way in affecting choices, though it might not …show more content…
This book took a look at how altering a person’s behavior can help them make better choices, sometimes without them even noticing they have been guided at all. Nudging is a kinder to alternative to stronger tactics used to impact citizens, and is in fact a simpler way of saying “libertarian paternalism.” Libertarian paternalism is a concept developed by Thaler and Sunstein that basically means an entity can affect behavior without limiting a person’s freedom of choice. Organizations and even national governments have taken a look at how this concept might work in their favor. An example DeAngelis uses is of a British government team that sent citizens who had not paid their taxes a letter that used statements such as “Most people with a debt like yours have paid it by now” or “The great majority of people agree that everyone in the U.K. should pay their taxes on time.” Though it does not seem like much, this simple strategy resulted in an extra $15 million for Britain, and made use of normative social influence as well as …show more content…
Some of these experiments made use of a nudge tactic called default bias ⎯ the conclusion that people tend to pick the first choice they see ⎯ and is a subtler and more effective way of influencing people and making choices easier for the population. Nudging is not, however, a reliable answer to all problems. The Science and Technology Committee of the British House of Lords concluded that the nudge approach is not enough to tackle large-scale situations such as obesity or green transportation. There is even a concern that nudging is being used to implement risky and not-so-good choices, which can result in bigger and worse problems later. Tori DeAngelis’ Coaxing Better Behavior, looked at what nudge principles are and how researchers are testing them to better figure out how they work in our world today. Nudging is used to affect citizen’s everyday choices, whether it’s deciding on a snack or paying taxes on time, it subtly influences people for the better or maybe for the worst. While it might not always be reliable for major decisions, it has the potential to shape global
Summary:
Nudge principles are the findings of psychologists who have studied people’s natural tendency to behave in a way that affects their decisions. Tori DeAngelis focuses on how social psychologists can use these recent principles to impact people for the better, in their choices and in their daily life. It is a gentler approach that is being tested and used by governments and organizations. This approach may include picking healthier foods in the lunch line or being defaulted into a retirement plan. Either way, nudge principles definitely go a long way in affecting choices, though it might not …show more content…
This book took a look at how altering a person’s behavior can help them make better choices, sometimes without them even noticing they have been guided at all. Nudging is a kinder to alternative to stronger tactics used to impact citizens, and is in fact a simpler way of saying “libertarian paternalism.” Libertarian paternalism is a concept developed by Thaler and Sunstein that basically means an entity can affect behavior without limiting a person’s freedom of choice. Organizations and even national governments have taken a look at how this concept might work in their favor. An example DeAngelis uses is of a British government team that sent citizens who had not paid their taxes a letter that used statements such as “Most people with a debt like yours have paid it by now” or “The great majority of people agree that everyone in the U.K. should pay their taxes on time.” Though it does not seem like much, this simple strategy resulted in an extra $15 million for Britain, and made use of normative social influence as well as …show more content…
Some of these experiments made use of a nudge tactic called default bias ⎯ the conclusion that people tend to pick the first choice they see ⎯ and is a subtler and more effective way of influencing people and making choices easier for the population. Nudging is not, however, a reliable answer to all problems. The Science and Technology Committee of the British House of Lords concluded that the nudge approach is not enough to tackle large-scale situations such as obesity or green transportation. There is even a concern that nudging is being used to implement risky and not-so-good choices, which can result in bigger and worse problems later. Tori DeAngelis’ Coaxing Better Behavior, looked at what nudge principles are and how researchers are testing them to better figure out how they work in our world today. Nudging is used to affect citizen’s everyday choices, whether it’s deciding on a snack or paying taxes on time, it subtly influences people for the better or maybe for the worst. While it might not always be reliable for major decisions, it has the potential to shape global