We are consistently confronted with persuasion techniques through the media and our interactions with others even when we may not be aware of it. In August of last year I bought my first car. Like most people your first car is a big step. A lot about the selling and buying process was unknown. I went to Holmes Honda and looked at a few vehicles. I brought my mom and stepdad to help me look at different cars, not expecting to get something that day. While there I was met by a salesman. He asked did I need any assistance in looking at cars. Before looking at the cars my mom gave him a price range for a car, which was between $11,000-17,000. At that instant the salesman showed me numerous of cars that worked. He asked small …show more content…
The salesman then took me into his main office to discuss down payments, car notes, insurance, and credit checks. When I first got in his office he told me that with my credit score I could get the car with a down payment of $2,000. Once my parents came in the office he told me I could not get the car unless I had a cosigner being that I was not on my job for very long. That is when my mom agreed to cosign for the car.
The salesman then used the bait-and-switch tactic on my parents and me. Before the buying of the car he told us that warranty for the car will cover mostly all mechanical work. After my mom and I signed the rights to the car, the salesman offered that we get the highest warranty for the car because the cheapest one would not cover major mechanic work. He influences my mom and I to get the highest warranty added to the car note.
If I had more knowledge of these different persuasion techniques, everything would have gone differently. I would have given him a price range on a car and stuck with that price range without being swayed differently. If could not of had one in that range I would of negotiated better to make them work with me. I would have still brought my parents with me because different opinions of the same situation are