Study Quiz for Chapter 15 Kotler Essay

8315 Words Mar 7th, 2013 34 Pages
Chapter 15:
Designing and Managing Value Networks and Channels


Multiple Choice

1. Intermediaries who buy, take title to, and resell the merchandise are called ________. a. retailers b. facilitators c. marketers d. agents e. merchants
Answer: e Page: 468 Level of difficulty: Easy

2. Companies that search for customers and may negotiate on the producer’s behalf but do not take title to the goods are called ________. a. marketers b. merchants c. facilitators d. agents e. none of the above
Answer: d Page: 468 Level of difficulty: Easy

3. Transportation companies, independent warehouses, banks, and advertising agencies assisting
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Through their contact, experience, specialization, and scale of operation, intermediaries usually offer the firm more than it can achieve on its own. a. superior products b. superior use of technology c. superior efficiency d. superior contacts e. superior distribution channels
Answer: c Page: 472 Level of difficulty: Easy

13. A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time, place, and ________ gaps that separate goods and services from those who need or want them. a. possession b. retail c. consumers d. policies e. buyers
Answer: a Page: 472 Level of difficulty: Easy

14. Physical functions, title functions, and promotional functions are example of ________ flow of activity from the company to the customer. a. lateral b. forward c. backward d. sidewise e. none of the above
Answer: b Page: 472 Level of difficulty: Easy

15. The question regarding the various channel functions is not whether or not they need to be performed but who is to perform them. All channel functions have three things in common. Which of the following is NOT one of these channel functions? a. They use up scare resources. b. They can often be performed better through specialization. c. They can be shifted among channel members. d. They require substantial investments by the

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