Strategic Management Essay

2836 Words 12 Pages
INTRODUCTION

Keels super of the john keels groups is a leading supermarket in Sri Lanka. They are providing wide range of products include groceries, essentials, meats, vegetables, fruits, bakery, dairy, household, toiletries and home-ware such as linen, books, stationery, pharmacy and beauty counters at selected outlets. The company has been in operation for last 20 years and they are focusing to provide best quality product and services to the customers.
Currently they have 45 supermarkets in Sri Lanka and rapid expansion plans are underway to earn more profit and to have more customer base island wide. To that the management have to have proper effective strategies. In Sri Lanka upper markets are mainly accounted in the order of
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A differential advantage is created when a firm's products or services differ from its competitors and are seen as better than a competitor's products by customers.
In the Keels super company, the competitive advantage is mainly based on Products quality and Price. To have competitive advantage they should provide quality products and services in the law cost. They have to create differentiation to achieve competitive advantage. That means they should give more to customers better than the other super markets. They can provide quality goods in law cost, and better environment to choose the good whatever they want, better customer service, good atmosphere, etc. through these factors they can achieve competitive advantage.

How to formulate HR Strategies
Strategy formulation refers to the process of choosing the most appropriate course of action for the realization of organizational goals and objectives and thereby achieving the organizational vision. The process of strategy formulation basically involves six main steps.
01. Setting Organizations’ objectives - The key component of any strategy statement is to set the long-term objectives of the organization. It is known that strategy is generally a medium for realization of organizational objectives. Objectives stress the state of being there whereas

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