Strategic Management of Haigh's Chocolate Essay
1. Executive Summary
The following …show more content…
3. External Environment
External environment is an uncontrollable element that effects an operation. However, by carefully analyzing external factors that relate to the company’s industry, a company would deal with uncertainty in the market and be able to take appropriate actions to any upcoming events.
3.1 Macro Environment
Political/ Legal Confectionery manufacturers are required to follow significant regulatory restraints especially in relation to food safety, product labeling, occupational health and safety, competition and consumer law, employment law as well as taxation policies. The regulatory requirements are sources of cost increase to manufactures. However, the regulations are necessary in order to guarantee the right for consumers, employees, competition and the quality of products. Failure to follow regulations might lead to significant negative publicity that can damage the reputation and brand of the company. Product safety regulations: Chocolate and confectionery manufacturers must strictly follow food and health regulations. The regulations are aimed at maintaining high levels of food hygiene and protecting the