The purpose of an ad is to deliver a message; more specifically an advertisement is a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. However, for an ad to be effective not only does it require to deliver a message; it has to successfully captivate the general public, despite personal opinion, enticing a call for action from the public. The Star Models Sexual Violence Ad by Edson Rosa, embodies the qualities of an effective advertisement on the topic; Sexual Violence. The controversial topic, eye-catching, and clear message of Edson Rosa’s visual advertisement cooperate in accomplishing a powerful advertisement. Three women are standing in front of a pitch black backdrop. All three
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Society nowadays shames women for how they dress; as well as putting the blame of a sexual violence occurrence due to their choice of clothing. Rosa strives to dispel this myth. Proving that not only women who may dress in a “provocative” way the ones suffering from sexual violence, but women regardless of clothing, race, religion; all can experience sexual violence. “We know that anyone from a nun to a soldier can be a victim of sexual assault — including men. In fact, while everything from attire to alcohol consumption is blamed when women are raped, military sexual assault statistics show that men in the military are at a slightly greater risk of sexual assault than women. Now either the three-piece military uniforms and combat boots are leading people astray — or clothing has nothing to do with what makes rapists assault people”(Kendall 4). Sexual Violence can happen to anyone. There is no correlation with provocative clothing and sexual violence. Rosa’s visual exposes the truth graphically to the audience with the usage of the three different women; requesting society to “denounce” the real …show more content…
Society continues to believe the false nonsense that clothing and sexual violence have a connection. Placing the blame on the victims rather than the offender is a big problem society continues to have. “In 2005, Amnesty International polled Britons and found that as many as a third of respondents believed women were partially responsible for being assaulted because of attire and behavior” (Kendall 2). “It’s a common argument that invariably boils down to the same nonsense: If the victims were different, they wouldn’t have been victimized. It’s a comforting myth, guaranteed to make it easy to pretend that sexual assault is something that only happens to people who make bad choices. It’s also a myth that has been thoroughly debunked by the Justice Department, RAINN and many other organizations” (Kendall 3). Society is not properly informed regarding the subject in the matter. The are all false presumptions. The myth that is provocative attire leads to situations with sexual violence has been debunked numerous times. By exposing the image of three different women, of different background and clothing choices, the message is clearly transmitted. Sexual violence does not care about the clothes you wear; anyone can be a
Society nowadays shames women for how they dress; as well as putting the blame of a sexual violence occurrence due to their choice of clothing. Rosa strives to dispel this myth. Proving that not only women who may dress in a “provocative” way the ones suffering from sexual violence, but women regardless of clothing, race, religion; all can experience sexual violence. “We know that anyone from a nun to a soldier can be a victim of sexual assault — including men. In fact, while everything from attire to alcohol consumption is blamed when women are raped, military sexual assault statistics show that men in the military are at a slightly greater risk of sexual assault than women. Now either the three-piece military uniforms and combat boots are leading people astray — or clothing has nothing to do with what makes rapists assault people”(Kendall 4). Sexual Violence can happen to anyone. There is no correlation with provocative clothing and sexual violence. Rosa’s visual exposes the truth graphically to the audience with the usage of the three different women; requesting society to “denounce” the real …show more content…
Society continues to believe the false nonsense that clothing and sexual violence have a connection. Placing the blame on the victims rather than the offender is a big problem society continues to have. “In 2005, Amnesty International polled Britons and found that as many as a third of respondents believed women were partially responsible for being assaulted because of attire and behavior” (Kendall 2). “It’s a common argument that invariably boils down to the same nonsense: If the victims were different, they wouldn’t have been victimized. It’s a comforting myth, guaranteed to make it easy to pretend that sexual assault is something that only happens to people who make bad choices. It’s also a myth that has been thoroughly debunked by the Justice Department, RAINN and many other organizations” (Kendall 3). Society is not properly informed regarding the subject in the matter. The are all false presumptions. The myth that is provocative attire leads to situations with sexual violence has been debunked numerous times. By exposing the image of three different women, of different background and clothing choices, the message is clearly transmitted. Sexual violence does not care about the clothes you wear; anyone can be a