Social norms can be defined as established rules or guidelines of behavior that are considered acceptable in society. They are set standards by advertence to which one's actions are evaluated, and then either approved or denounced. Individuals who fail to abide by social norms risk facing severe consequences which may include ridicule, harassment, ostracization, criticism and mockery. Each social situation encompasses its own assortment of norms regarding the “appropriate” way to behave. These norms may evolve over the years or be subject to modifications as times change. Human beings require norms to make sense of each other's actions, to direct and regulate their behavior, and to impart structure and predictability in their social relationships.
