Summary: Internalized Social Norms

In the research of Schwartz (1973), this element is defined as self- attitude and beliefs in acting in a proper manner. He also noted that personal norms are person belief whether behaving in some manner is right or wrong and when individual does not yet possess visibly framed personal norms toward particular activities, they can form norms using their overall values. A study discussed it as “internalized social norms” (Thøgersen, 2007).
Fulfilling with personal norms is related with feelings of pride, while not fulfilling with personal norms is linked with feelings of guiltiness (Onwezen et al., 2013). Put in this research’s context, researches have revealed that individuals feeling a moral duty to protect the environment are also more intended