Social Comparison Theory Paper

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Social comparison theory is another social psychological theory that establishes that individuals have a drive to evaluate their opinions, engage in social comparison and are usually with people that look similar to them (T.Morrison, M.Morison, Kalin, 2004). Downward comparison (comparing oneself to someone dissimilar to oneself) is believe to enhance well-being and upward comparison (comparing oneself to someone who is better) is believed to decrease well-being. However, research has shown that social comparison of physical appearance tends to be upward. A study conducted, revealed that comparing one’s appearance to models in magazine advertisement correlate negatively with self-evaluation of attractiveness (T.Morrison, M.Morison, Kalin, 2004).

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