After a profound analysis on Yazdani and Ayesha (2013) article, one can conclude with the attestation that the article aims at addressing the idea of gaining a competitive advantage within an Organization and how metaphor is entirely associated with the process. The article primal thematic context focuses or rather argues that an Organization exhibits higher chances of gaining a competitive advantage over their rivals once every individual within the Organization decides to self-reflect the uncertainty within the environment basing on the brain. In simplified details, the author argues that a Company is primarily able to attain a competitive advantage over their rivals once each uses brains to self-reflect entrepreneurial-related uncertainties. With this information, one can conclude with the fact that the author utilizes organization as brains to elaborate more on the …show more content…
The ideology would undoubtedly be a beneficial approach that would significantly educate managers and at the same time allow them to propose messages that are more effective to help other employees understand the responses and also appreciate the changes made. With the aim of utilizing metaphors effectively within an Organization context, the metaphors applied should typically help in creating images that are not only concise but also metaphors that are vivid and easy to understand. Companies utilizing metaphors should, on the other hand, ensure that the metaphors align with the changes enacted within the organizational context since they should evoke an image that evokes a reliable, familiar and visual message (Yazdani&Gulzar, 2013).
Recommendation and Communicating