Leon Festinger at 1954 was the first who used the theory of social comparison and the first proposed the theory of methodology, but the general concept in trading since he was a social philosophers and sociologists.
Among the social psychologists, Festinger was the first to use the term “Social Comparison,” although it must be made clear that the general idea did not come from him alone. A lot of earlier research had an impact on Festinger’s formulation of the Social Comparison Theory, and these include studies on social groups, group dynamics, social communication, and conformity and the auto kinetic effect, compliant behavior, level of aspiration, and independence and dependence in response to the unanimous majority.
In his theory, Festinger tackles the fundamentals of how a person forms …show more content…
Descending examination: proposes that a woman tends to contrast herself and somebody who is inverse or more terrible than her. However, you must observe that this inclination of a person to contrast herself as well as other people, either upward or countdown kind of correlation is exceptionally impacted by the level of a woman inspiration. At the point when a man is profoundly energetic, she has a tendency to expect herself as better or equivalent to the best individual and this proposes an upward correlation. Descending correlation is the careful inverse. Here you can see that when a woman is miserable and unmotivated, she more often than not contrast downwards with self-upgrade to improve herself