Social comparisons can take place intentionally and when they do people tend to compare to better performing same-sex others. Social comparisons can also happen unintentionally when individuals are subliminally primed with comparison information. Typically, downward comparisons lead to an increase in self-esteem and self-view where as upward comparisons lead to a decrease in self-esteem and self-view. While upward comparisons may eventually lead individuals to greater achievements that does not negate the negative impact it can initially have on conceptions of the self. Upward comparisons, especially when people are uncertain of their self-views, can have “powerful, and sometimes painful, contrast effects…in the self-evaluation of ability” (Pelham and Wachsmuth, 1995,
Social comparisons can take place intentionally and when they do people tend to compare to better performing same-sex others. Social comparisons can also happen unintentionally when individuals are subliminally primed with comparison information. Typically, downward comparisons lead to an increase in self-esteem and self-view where as upward comparisons lead to a decrease in self-esteem and self-view. While upward comparisons may eventually lead individuals to greater achievements that does not negate the negative impact it can initially have on conceptions of the self. Upward comparisons, especially when people are uncertain of their self-views, can have “powerful, and sometimes painful, contrast effects…in the self-evaluation of ability” (Pelham and Wachsmuth, 1995,