Strategic Plan Part I: Conceptualizing Smart Irrigation Inc.
BUS/475: Integrated Business Topics
April 8, 2013
1.1 Conceptualization of Smart Irrigation 3
1.2 Mission 3
1.2.1 Company Description 3
1.2.2 Customers 4
1.2.3 Geographic Locations 5
1.2.4 Legal Status and Ownership 5
1.2.5 Mission Statement 6
1.3 Vision 6
1.3.1 Vision Statement 6
1.4 Guiding Principles 7
1.5 Importance of a Strategic Plan 9
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Smart Irrigation currently has one 20,000 square foot manufacturing facility, located in Santa Rosa, CA. We currently have 50 employees, consisting of engineering, manufacturing, marketing, customer service, and sales. Most of our sales come from our website, www.smartirrigation.com, and via irrigation and landscape supply distributors. The company currently manufactures and distributes one product, SmartIRR. A secondary source of income is from subscriptions. Customers pay $54.99 annually as a subscription to receive the daily weather signal that schedules their irrigation. There are research and development projects on-going to develop additional innovative devices and services.
Smart Irrigation is currently targeting homeowners in Sonoma County, California. In 2011, it was estimated that there are 204,572 homes in the area (The Press Democrat, 2011), and we conservatively estimate 30% have and irrigation timer of some sort. These are our target customers.
Smart Irrigation is passionate about customer service and eager to address every customer’s need. What makes Smart Irrigation great is our dedication to the customer, helping them balance water savings and a beautiful landscape. This is how Smart irrigation will become the exception in business and push beyond the competition. On the phone, customer representatives are instructed to always end the call with appreciation for their support and business. On the web