Smart Irrigation Essay
BUS/475: Integrated Business Topics
April 8, 2013
1.1 Conceptualization of Smart Irrigation 3 1.2 Mission 3 1.2.1 Company Description 3 1.2.2 Customers 4 1.2.3 Geographic Locations 5 1.2.4 Legal Status and Ownership 5 1.2.5 Mission Statement 6 1.3 Vision 6 1.3.1 Vision Statement 6 1.4 Guiding Principles 7 1.5 Importance of a Strategic Plan 9 Conclusion 9 References 10
1.1 Conceptualization of Smart Irrigation
Smart Irrigation Inc. was created as a manufacturing business that makes and sells, either direct or through distribution, a weather-based irrigation controller targeted for homeowners. The company was founded in 2012 by Laura …show more content…
Smart Irrigation is currently targeting homeowners in Sonoma County, California. In 2011, it was estimated that there are 204,572 homes in the area (The Press Democrat, 2011), and we conservatively estimate 30% have and irrigation timer of some sort. These are our target customers.
Smart Irrigation is passionate about customer service and eager to address every customer’s need. What makes Smart Irrigation great is our dedication to the customer, helping them balance water savings and a beautiful landscape. This is how Smart irrigation will become the exception in business and push beyond the competition. On the phone, customer representatives are instructed to always end the call with appreciation for their support and business. On the web