Still, there must be a sense of level-headedness in the argument to avoid it being labeled as sensationalized and cast aside. Carson opens her argument with a fable depicting a “town in the heart of America” that is swept with an illness that rids the town of its once beauty and prosperity, and ends the story by revealing that “The people had done it themselves” (1-3). By having the town be in “the heart of America,” Carson appeals to the emotions of her primary audience, which is the American public, and causes them to have feelings of care and responsibility to this town as it is one of their own. Then, by revealing that it was “themselves” who have plagued the town, Carson evokes feelings of guilt and shame as it is the American public that has destroyed the natural beauty of their beloved environment. Yet, while this story is fiction, Carson states that the disasters that unfold in the fable are rooted in truth (3). Therefore, the story effectively pulls on the emotions of Carson’s audience while having the necessary reasoning—the fact that the fable’s disasters are real—to provide validity to her …show more content…
Contrastingly, Wildcat’s work, while including a handful of scientific and historical facts, as well as offering logos through the means of indigenous knowledge, is heavier handed on its appeal to pathos as seen in the work’s charged and emotional diction. As seen, both Carson and Wildcat effectively appeal to logos to ground their argument in reason and provide validity to their claims. However, it is Carson’s skillful balance between pathos and logos that makes her rhetoric extremely powerful. Therefore, in order to effectively appeal to an audience and enact change, environmental authors must carefully consider their pathos and logos use and strive to strike the perfect harmony between the