Theories Of Sandra Bartky: The New Gender Norms

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Every year new trends arise and become the new gender norms. These gender norms become what women strive to achieve in order to be the definition of perfection. Sandra Bartky published her theories in 1990 and twenty-five years later, in 2015, many of the situations are still very similar. A lot is expected from women and many women will do whatever it takes in order to be considered attractive, especially by the opposite sex. The first point that Bartky brings up is that there are those that work towards creating a body of a specific size and figure, which many will consider “perfect.” According to Bartky, any body size larger than what is considered perfection or any power shown from a woman’s mind or woman’s body is considered unattractive. …show more content…
The gym is specifically opened for women only and while, in theory, it is a good idea for women to be able to exercise without worrying about their male counterparts staring or judging. But the gym is built specifically for women and to convince more women to exercise. They have classes for full body workouts or if the woman is “just targeting a specific asset.” (“Lucille Roberts: The Womens Gym”). Even today, after all the progress we think we achieved, many women still buy those workout magazines in order to delete the cellulite from their legs or their belly fat immediately after having a child or their thick waist and thighs because women need to achieve the impossible, perfect hourglass figure and not have the shape of a pumpkin. Using Bartky’s theory, we can fight that men receive easier treatment when it comes to exercising and their body’s health, especially now due to the new fad called “dad bods.” As men age, and as men exercise less, they develop what is now known as a dad bod which women find attractive so men will continue to drink the beer in order to gain the weight in their belly area. (“The Daily Show - Dad …show more content…
The Panopticon is a structure in which detention cells surround a tower with wide windows for watch guards to look out and lookout for any unorderly activity. This complete visibility allows for the inmates to understand that they are always being watched so they must always be doing what the guard, and in this case, what the woman, is ordering the inmate, or their body, to do. It begins as control and discipline over the body and slowly becomes a natural state of mind and being, where dieting and over exercising is the norm to these women. (Page 448). Even models who claim to eat hamburgers with the buns and cereal every morning are watching their “perfect” figure because even models do not have the ideal figure. Every woman in every advertisement is edited and photo-shopped to the ideals this world forces upon women. And even though today’s world considers themselves to be more accepting clothing and men do not move away from the original ideals. Company owners, like Abercrombie and Fitch’s, who refuse to sell any size over larges and tens in pants, only want stick thin models and skinny customers.

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