Role of CSR in supporting tribal handicrafts of Jharkhand Gaitri Kumari*
ABSTARCT
CSR projects act as a tool of skill development for tribal artisans in Jharkhand. A lot of big corporate houses are funding the artisans to promote the local economy and art. The study revolves around how actively the corporates like Jindal Steel & Power Ltd. and Tata Steel Ltd. are involved in the promotion of tribal handicrafts. This study also investigates the role of Corporate Social Responsibility (CSR) projects implemented by Jindal Steel and Power Ltd. and Tata Steel Ltd. in the promotion of tribal handicrafts in Jharkhand. This study also critically compares the CSR initiatives adopted by Jindal Steel and Power Ltd. and Tata Steel Ltd. in light of promotion …show more content…
The Moughal Emperor Mhod. Akbar used to do some Social activities like planting trees and making roads and geological parks for civilians. But in ancient India it was voluntary rather than compulsory. The intention behind this philanthropic act is generally to seek blessings in return.
According to (K.N.Ajith, 2014) the concept of corporate social responsibility surfaced during the 1950s and 1960s. Indian companies are now realizing the importance of CSR. They have acknowledged that there is no stability and sustainability in business without socio-economic development of the local communities (Dipti Mal., 2014). In the words of Mr. Narayan Murthy (Infosys Founder) “Social responsibility is to create maximum shareholders value working under the circumstances, where it is fair to all its stakeholders, workers, consumers, and the community, government and the environment”.
According to the World Bank, CSR can be broadly defined as “the commitment of the business to contribute to sustainable economic development by working with employees, their families the local community and society at large to improve their quality of …show more content…
For rural development, CSR initiatives should aim to provide income generation activities. For better planning and implementation of CSR activities, a company should have dedicated CSR department for better evaluation. Company should survey the concerned area to know the need of the local people. Company should prepare CSR progress report annually for better transparency. Government should act as motivator, facilitator and enabler of CSR rather than dictator.
(A.F. Khan, 1987)Indian executives agreed that CSR is relevant to their business and they also felt that business is accountable not only to shareholders and employees but also to the customers, suppliers, society and the state). (Cohen, 2010)This might be the benefit of CSR that it can be used as a sort of defense strategy when organizations have been attacked for malicious practices.
(Nagori, 2012) Rural sector plays a pivotal role in Indian Economy. Handicraft production is majorly done in rural areas but it lacks technical and competitive skills. Rural artisans generally lack marketing knowledge like product quality, packaging, after sales service, etc. The emerging trend of Internet marketing has potential as Internet users are increasing in rural areas. This will help to explore the hidden rural market through organized retail
ABSTARCT
CSR projects act as a tool of skill development for tribal artisans in Jharkhand. A lot of big corporate houses are funding the artisans to promote the local economy and art. The study revolves around how actively the corporates like Jindal Steel & Power Ltd. and Tata Steel Ltd. are involved in the promotion of tribal handicrafts. This study also investigates the role of Corporate Social Responsibility (CSR) projects implemented by Jindal Steel and Power Ltd. and Tata Steel Ltd. in the promotion of tribal handicrafts in Jharkhand. This study also critically compares the CSR initiatives adopted by Jindal Steel and Power Ltd. and Tata Steel Ltd. in light of promotion …show more content…
The Moughal Emperor Mhod. Akbar used to do some Social activities like planting trees and making roads and geological parks for civilians. But in ancient India it was voluntary rather than compulsory. The intention behind this philanthropic act is generally to seek blessings in return.
According to (K.N.Ajith, 2014) the concept of corporate social responsibility surfaced during the 1950s and 1960s. Indian companies are now realizing the importance of CSR. They have acknowledged that there is no stability and sustainability in business without socio-economic development of the local communities (Dipti Mal., 2014). In the words of Mr. Narayan Murthy (Infosys Founder) “Social responsibility is to create maximum shareholders value working under the circumstances, where it is fair to all its stakeholders, workers, consumers, and the community, government and the environment”.
According to the World Bank, CSR can be broadly defined as “the commitment of the business to contribute to sustainable economic development by working with employees, their families the local community and society at large to improve their quality of …show more content…
For rural development, CSR initiatives should aim to provide income generation activities. For better planning and implementation of CSR activities, a company should have dedicated CSR department for better evaluation. Company should survey the concerned area to know the need of the local people. Company should prepare CSR progress report annually for better transparency. Government should act as motivator, facilitator and enabler of CSR rather than dictator.
(A.F. Khan, 1987)Indian executives agreed that CSR is relevant to their business and they also felt that business is accountable not only to shareholders and employees but also to the customers, suppliers, society and the state). (Cohen, 2010)This might be the benefit of CSR that it can be used as a sort of defense strategy when organizations have been attacked for malicious practices.
(Nagori, 2012) Rural sector plays a pivotal role in Indian Economy. Handicraft production is majorly done in rural areas but it lacks technical and competitive skills. Rural artisans generally lack marketing knowledge like product quality, packaging, after sales service, etc. The emerging trend of Internet marketing has potential as Internet users are increasing in rural areas. This will help to explore the hidden rural market through organized retail