Rhetorical Analysis Of Steve Jobs Speech

1834 Words 8 Pages
This essay is concerned with and analysis of the speech given by Steve Jobs, the late CEO of Apple, at Stanford University in 2005. The speech is often cited as a textbook example of a motivational public address, having been reproduced on the internet as both text and video formats, and commented upon in many newspaper and news sites. Throughout the essay, I will be focusing on the techniques Jobs used to ensure that his audience were both entertained and inspired. He used a variety of techniques such as emotive language, humor, rhetorical questions, allusions to poetry, metaphors, similes, direct address and flattering. I will also address the structure of his speech which is almost formed like a neat essay containing introduction, conclusion, …show more content…
When he was born, he was put up for adoption because his mother was still a young college student. However someone adopted him and he was metaphorically reborn. When he grew up, he went to college but he dropped out afterwards. He was similarly reborn again in the calligraphy class because he found what he wanted to do.
He then created Apple but then he was fired. Once again, he was reborn because he created NeXT and Pixar, which was so outstanding that apple bought them and he returned to apple.
Finally, he was faced with real death and he was diagnosed with cancer. The doctor said unfortunately this kind of cancer is incurable and he should expect not to live longer than three to six month (news.stanford.edu). However a miracle happened to him. The doctors found out that he had a very rare form of pancreatic cancer and it was curable with surgery. He was reborn once again. (sixminutes.dlugan.com)
In his life, he experienced birth, death and rebirth many times. His life is a miracle, and he wanted to share his story to his college audience. Jobs said “Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. He wants to tell the student who graduate from Stanford University that they can be reborn like him and as they graduate, they begin anew.
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He begins by saying how ‘honored’ he is to there, speaking to the audience. This shows his modesty and humility, it instantly makes the audience feel at ease and increases the audience’s receptiveness to his message.
He speaks formally in his speech. He does not use any slang, this gives his speech a tone of sincerity and show his respect to the audience. Steve Jobs speaks with a bright voice and naturally during his speech. He won’t mumble during his speech and always with a smile on his face.
He give pauses in his speech to give space for the audience to reflect on what he just said. For example “Today I am going to tell you 3 stories, (pause) no big deal, just 3.” This can show the audience what he want to exaggerate and to bring out the main points.
He practiced and rehearsed his speech many times, in order to speak smoothly without error during his speech. He also brings a cue card to remind himself what he wants to say, that’s how he knows what he is talking

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