Rhetorical Analysis Of Steve Jobs Speech

Great Essays
This essay is concerned with and analysis of the speech given by Steve Jobs, the late CEO of Apple, at Stanford University in 2005. The speech is often cited as a textbook example of a motivational public address, having been reproduced on the internet as both text and video formats, and commented upon in many newspaper and news sites. Throughout the essay, I will be focusing on the techniques Jobs used to ensure that his audience were both entertained and inspired. He used a variety of techniques such as emotive language, humor, rhetorical questions, allusions to poetry, metaphors, similes, direct address and flattering. I will also address the structure of his speech which is almost formed like a neat essay containing introduction, conclusion, …show more content…
When he was born, he was put up for adoption because his mother was still a young college student. However someone adopted him and he was metaphorically reborn. When he grew up, he went to college but he dropped out afterwards. He was similarly reborn again in the calligraphy class because he found what he wanted to do.
He then created Apple but then he was fired. Once again, he was reborn because he created NeXT and Pixar, which was so outstanding that apple bought them and he returned to apple.
Finally, he was faced with real death and he was diagnosed with cancer. The doctor said unfortunately this kind of cancer is incurable and he should expect not to live longer than three to six month (news.stanford.edu). However a miracle happened to him. The doctors found out that he had a very rare form of pancreatic cancer and it was curable with surgery. He was reborn once again. (sixminutes.dlugan.com)
In his life, he experienced birth, death and rebirth many times. His life is a miracle, and he wanted to share his story to his college audience. Jobs said “Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. He wants to tell the student who graduate from Stanford University that they can be reborn like him and as they graduate, they begin anew.
…show more content…
He begins by saying how ‘honored’ he is to there, speaking to the audience. This shows his modesty and humility, it instantly makes the audience feel at ease and increases the audience’s receptiveness to his message.
He speaks formally in his speech. He does not use any slang, this gives his speech a tone of sincerity and show his respect to the audience. Steve Jobs speaks with a bright voice and naturally during his speech. He won’t mumble during his speech and always with a smile on his face.
He give pauses in his speech to give space for the audience to reflect on what he just said. For example “Today I am going to tell you 3 stories, (pause) no big deal, just 3.” This can show the audience what he want to exaggerate and to bring out the main points.
He practiced and rehearsed his speech many times, in order to speak smoothly without error during his speech. He also brings a cue card to remind himself what he wants to say, that’s how he knows what he is talking

Related Documents

  • Improved Essays

    He then ends the speech trying to tie all this in to the current political climate, and talks about how if we can save ourselves we can save veterans. His speech while good was quite confusing as it constantly jumped from point to point, and he doesn’t signal his conclusion or really go over the points he covered, and how they connect. Some of the lessons I took from this speech are how to make subtle but important hand gestures like he did with his fist, that talking with a calm but strong voice is very effective at holding audience attention, that short pauses can be good for collecting your thoughts, and that when speaking to an audience try to move towards where you’re making eye contact, so the audience member feels like you’re talking to them…

    • 837 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    He corrects a stumble in his message by simply restating the words accurately. He emphasizes “find what you love”, “don’t settle”, and “keep looking.” At one point, he whispers “don’t lose faith.” Jobs injects analogies concerning love and work relationships. Death Lastly, Jobs begins to turn to his third story concerning “death.”…

    • 688 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    “(We have) more to do for the young woman in East St. Louis, and thousands more like her, who has the grades, has the drive, has the will, but doesn’t have the money to go to college (Obama, para 6).” Interestingly, he follows this statement with an attempt to dissatisfy one of the commonplace arguments against liberal policies. Mr. Obama says that these people do not ‘expect that government will solve all of their problems,’ but that they are willing to work hard in order to achieve their dreams. This seems to solidify Obama’s ethos with the audience, especially when combined with the specific scenarios that he uses to exemplify the need for his policies. The middle section of the speech is dedicated to the 2004 Presidential Election.…

    • 838 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Ain 't I A Woman 1. Sojourner Truth was born into slavery and gained her freedom in 1827. She was a anti-slavery speaker who was trying to get black woman rights. 2. I believe this speech is successful because she has many reasons why black woman should have more rights.…

    • 757 Words
    • 4 Pages
    Decent Essays
  • Improved Essays

    Another aspect he should work on is looking less nervous. This is a tough one to do and usually just comes with experience, but it would dramatically improve the quality of his speech. A speaker that looks and talks relaxed is far more enjoyable to listen…

    • 734 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    The Gettysburg address delivered on November 19, 1863 by Abraham Lincoln was a dedication speech to the brave men and women who fought in the Gettysburg battle. After three revisions, and hours of work, one of the most influential presidents in history delivered an articulately written speech. A speech that has gone down in history as an eloquent example of the rhetorical devices. The execution of the rhetorical triangle, by the President, created a connection amongst the audience and the speaker.…

    • 1045 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    It had to be the perfect speech. Patrick Henry, the 29 year-old, stood up in front of the Virginia House of Burgesses, and delivered one of the most impactful speeches of his time. He had to convince the House that they needed to go to war with Britain because of the taxes and treatment they receive from them. He also wanted to inspire the colonists not to be afraid to stand up and fight for what they believe in. His tone switches throughout the speech, going from a very academic and scholarly tone when speaking to the President and the House, to a pressing and demanding tone toward the colonists to stand up and fight, and finally excitement to go and fight against Britain.…

    • 1155 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The speaker did well on speaking clearly, made a good eye contact, and most importantly was he had a good transition throughout his speech. Firstly, he spoke very clearly through his speech because I can hear each of the single words that he spoke. It was important that the audience hear what he is talking about. Secondly, he made a good eye contact to the audience. He did not just focus on reading his note cards.…

    • 827 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Steve Jobs: The Man Who Thought Different is a biography written by a critically acclaimed children’s nonfiction writer and longtime journalist for the Wall Street Journal, Karen Blumenthal. The biography was published by Feiwel and Friends in New York. The main idea of the biography is to “Think Different”. “Think Different” for those who have a passion to change the world for the better like Steve Jobs. I love this book because it has great info and because I knew Steve Jobs as Apple…

    • 1492 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    The American dream is a keystone of our country’s identity. At the core of our nation are the principles of freedom, honor, intelligence, and dignity. Many consider America to be the greatest nation in the world because of our prodigious sense of justice and dedication to preserving liberty across the globe. We consider ourselves paragons of independence, a nation of brave young men and women who are leaders, warriors, and academics.…

    • 724 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    The Democratic National Committee invited Barack Obama to give the keynote address at the 2004 Democratic Convention. This news came as a surprise as Obama had not yet gained national attention, and was not an obvious choice when compared to other candidates. After his inspiring speech however, Obama became well known throughout America which was good news for John Kerry, as Obama’s speech was intended to persuade voters to support Kerry as president. Obama uses rhetorical devices such as climax in structure, epistrophe, and metonymy to persuade skeptical voters to vote for John Kerry as their next president. Obama makes his speech more convincing by using climax to split his speech into multiple sections; the first section is used…

    • 1127 Words
    • 5 Pages
    Superior Essays
  • Decent Essays

    After noticing the speaker’s confidence during the speech, it became clear that his calmness and ability to speak clearly, his ability to refer to his notes and to use the power point at the same time and also his ability to ensure he was the source of the information he was giving made his delivery good. This informative speech could have been improved with more body movement during the transitions and a good eye contact with the…

    • 313 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    When comparing the commencement speech given by Steve Jobs at Stanford University in 2005 to the commencement speech given by Barak Obama at Wesleyan University in 2008, one can argue that Steve Jobs’ address has a stronger use of the rhetorical situation and the rhetorical appeals. Jobs’ ability to combine ethos, pathos and purpose proves his credibility, builds a relationship with the audience, and helps students believe in their intuitions. In his 2005 commencement address to Stanford University, Steve Jobs incorporates ethos to prove his credibility to his audience. He begins by admitting that “[he] never graduated from college” (1).…

    • 917 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Siddhant Jain Professor Chocos Freshmen English 102 February 6, 2013 Do What You Love “ There are three apples important in this world, Adam’s apple, Newton’s apple and Steve’s apple”. This was one of the lines quoted by Steve Jobs in one of his speeches, which signified the level of confidence and faith he had in his work. The only way to be satisfied is to do great work, which can be attained only by loving your own work. This was the main idea of his commencement speech in Stanford University. He was a born hero as even after going through serious difficulties in his career life, he still had that faith and confidence in himself, which made him the CEO of a two billion dollar company.…

    • 620 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    To some this may appear to be extremely unprofessional but this was his authentic self and when you are authentic people want to gravitate to you. Knowing who your audience is another strategy to being a great leader. Speaking to them as if you are speaking to them as each individual is a way to connect to them. Exceptional communicators don’t worry about sounding important, showing off their expertise, or boosting their own ego. They talk to the audience and express what they need to hear and deliver the message in a way that it is heard by them.…

    • 1099 Words
    • 4 Pages
    Improved Essays