President Kennedy, in his speech regarding the spike in steel prices, discusses the events that could take place, if the prices were to actually increase and he appeals to the audience’s conscience , emotion, and logic. His purpose seems to be to to simply warn and prepare the people for what could be coming and he adopts a serious tone to present the urgency. In his second paragraph, he immediately appeals to their emotional side. When he says, “... When we are asking reservists to leave their homes and families for months on end, and servicemen to risk their lives…", he is emphasizing that though it is their duty to protect the United States, there are sacrifices that have to be made in order to survive and thrive in the country.
