Perhaps the most overwhelming rhetorical device seen in Mary Ewald’s plea, is an appeal to ethos. She proclaims that she and her family have been a friend to the Arabs and states that her husband was a member of the White House Staff that led to several countries backing away from war. She does this to gain the president's trust. If the president realizes that they are a family of importance and are credible people, he is more likely to respond to her call of action. She discusses all the positive things that she has done in hopes of friending and persuading the president.
