As Barbra Bush begins her speech, she analyzes her audience in order to keep their attention throughout her speech. Throughout Bush’s commencement speech, she uses the audience to her advantage. The audience is young, delighted individuals, for the most part; therefore, the atmosphere is fun and full of excitement. She starts off by thanking several people in a light hearted manner then continues by cracking a joke— making the atmosphere even more enjoyable and exhilarating. As Bush conducts her speech, she constantly smiles and makes eye contact with the audience, which keeps the audience relaxed. By relaxing the audience early on, the audience is more likely to listen to her speech. Creating a positive atmosphere between the audience
