Reciprocity Norm

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The last possible strategy I could use would be the “That’s not all” technique under the reciprocity norm. The “That’s not all” technique is a two step process that offers something of interest or makes a request. Following that request is a deal to influence the targeted person before they can fully make up their mind, causing the person to feel obligated to except the new offer (lecture, 11-3-2016). This feeling of having to accept the new offer is due to the reciprocity norm, the idea of give and take, or in other words, if someone does a favor for you, you return the favor (lecture, 11-3-2016). Researchers were able to prove this theory to be a successful technique for persuading others through the cupcake study. The cupcake study was when

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