Analysis Of Thank You For Arguing By Jay Heinrichs

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Arguing and debating is an important part of the human existence. Yet few people find themselves able to properly argue and win. One man, Jay Heinrichs, uses his knowledge in rhetoric, the art of arguing and persuasion, to write Thank You for Arguing. Heinrichs splits his book into four parts, offense, defense, advanced offence, and advanced defense. The first part, “Offense,” lays out the basics of arguing, starting with “Set Your Goals” so that you know what to argue about and how to go about arguing. One of the ways to go about arguing is to “Control the Tense” in an argument, past, present, and future. Heinrichs tells the reader the best way to understand what tense is being used in an argument, by using blame, values, and choices. Blaming in an argument is in the past tense like a detective trying to find the killer to blame. The values of a person are in the present tense since it’s …show more content…
Three methods of persuasion are logos, the argument by logic, ethos, the argument by character, and pathos, the argument by emotion. In
“Persuade on Your Terms” explains how defining a term is important to logos. By redefining a term made by an opponent you can take their power away, “you can spike any label that comes your way, slamming it back at your opponent with double the power.” (118) My mom has been using “typical teenager” as an insult, I can now redefine that term for my own benefit. Although there are many ways to use pathos, I believe the best way to use pathos is to control the mood. Humans would like to believe that they are rational and practical, but wars and history show us that people can dangerously be motivated by emotional arguments. “Done properly… pathos affects an audience’s judgment.” (82) The American Revolution was fought on the fear and anger in the British empire. The Humane Society ads that show broken and beaten animals to get the viewer all sad and then ask for donations to the

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