Three methods of persuasion are logos, the argument by logic, ethos, the argument by character, and pathos, the argument by emotion. In
“Persuade on Your Terms” explains how defining a term is important to logos. By redefining a term made by an opponent you can take their power away, “you can spike any label that comes your way, slamming it back at your opponent with double the power.” (118) My mom has been using “typical teenager” as an insult, I can now redefine that term for my own benefit. Although there are many ways to use pathos, I believe the best way to use pathos is to control the mood. Humans would like to believe that they are rational and practical, but wars and history show us that people can dangerously be motivated by emotional arguments. “Done properly… pathos affects an audience’s judgment.” (82) The American Revolution was fought on the fear and anger in the British empire. The Humane Society ads that show broken and beaten animals to get the viewer all sad and then ask for donations to the