Power Struggles in Society Essay

1787 Words Oct 25th, 2012 8 Pages
Mills, Schudson, and Gitlin show different approaches to society and the role of mass media. Each approach helps illustrate a different focus on society. They each hold special relevance in a discussion of the history of societal beliefs. The Mass Society refers to the overall belief C. Wright Mills held in relation to the type of society he believed we live in. Mills began The Power Elite with a bold statement saying, "The powers of ordinary men are circumscribed by the everyday words in which they live, yet even in these rounds of job, family, and neighborhood they often seem driven by forces they can neither understand nor govern" (Mills, 1956, p.3). This opening sentence helps describe the attitude and beliefs of the entire …show more content…
Schudson believed that society was grounded in the perception of society, with the middle class dominating and developing. Media's relationship with its audience helped sustain them, but it did not create the worldview. The media cannot be proven to have many effects on society, and the ones that exist have to do with advertising as a cultural institution. Advertising functions more as a way of celebrating products and buying. It functions to remind and refocus as it orients people to the world and let them know that others share the same views. Advertising reminds us of things in society and reinforces some social trends. The trends and cultural symbols make us aware while reminding us of what we already know. Objectivity occurred in writings as a response to a problem, not as a correct way to see the world. "As our minds become deeply aware of their own subjectivism, we find a zest in objective method that is not otherwise there" (Schudson, p.151). Objectivity developed in response to crisis, when journalism became so overwhelmed with subjectivity. There are three views in reference to objectivity. "The first view, then, holds that form conceals content in the news story. A second position is that form constitutes content, that the form of the news story incorporates its

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