Culture can be broadly defined as the signs, objects, activities, structures, and institutions through which we take meaning and pleasure from our social and material environment, express and define ourselves and communicate with others. Culture evolves, in part, through our creative interaction and engagement with cultural commodities.
Matthew Arnold (1822-1883) saw the forms of mass culture that emerged after industrial revolution and urbanization in the nineteenth century as homogenized serving only base instincts of human beings. People who enjoy popular culture are followers of mindless masses who accept anything before them without question or critique. He wrote ‘Culture v/s Civilization’ a dichotomy in social philosophy with the argument …show more content…
Morley’s work on television (1986) audiences is important as it not only considers audiences reception and interaction with their TV but seeks to locate this particular piece of technology with an understanding of its place and use within the everyday workings of the household and family.
India is bearing the onslaught of Cultural Imperialism. The present cultural sentiments in India have evolved from historical experience leading to it being heterogeneous in nature. We have a rich diversity in social and cultural practices and behaviour. A vibrant legacy was handed down to us however, the global forces have pushed away the indigenous culture and marginalised it and projected it as outdated. It has been replaced by the common sense of the advanced capitalism promoting behaviours and practices of the West.
The cultural entrepreneurs have turned the environment of popular culture, into commodities for the global media to satisfy the cultural curiosity and sense of superiority of their audience. The Indian tribal dances, harvest songs, martial art forms of Kerala and other parts of India and innumerable other folk and art forms are picked out of context, enacted in studios and presented to the world as ‘exotic’ and primitive practices. This is how India is presented as mysterious in world fairs and on …show more content…
The advent of popular culture developed along with and as a result of city life and growing consumer oriented middle class. Chatterjee has himself remarked in English, August through one of Madan’s friend who has come to India from Chicago about Indians being blind to their own history, apart from being blind to the world outside (174). Madan was informed by his friend that she was visiting Lothal, about which Madan had not the faintest idea. Even where language is concerned the friend was well informed about Sanskrit being used in old civilizations in India whereas Madan was ill-informed. This particularly highlights the emphasis which as Indians we lay on knowing about our culture and the heights we reached as old civilization in this world. The Indian culture is deeply entrenched in the history and development of community. It has been the lifeline of communities and the various sections of the society. The culture that we value is hidden and invisible at the surface but it is sacred. Christine, Madan’s friend was more informed and aware of history than Madan himself. His knowledge of America was also limited to the music of Lionel Ritchie which makes her all the more
Matthew Arnold (1822-1883) saw the forms of mass culture that emerged after industrial revolution and urbanization in the nineteenth century as homogenized serving only base instincts of human beings. People who enjoy popular culture are followers of mindless masses who accept anything before them without question or critique. He wrote ‘Culture v/s Civilization’ a dichotomy in social philosophy with the argument …show more content…
Morley’s work on television (1986) audiences is important as it not only considers audiences reception and interaction with their TV but seeks to locate this particular piece of technology with an understanding of its place and use within the everyday workings of the household and family.
India is bearing the onslaught of Cultural Imperialism. The present cultural sentiments in India have evolved from historical experience leading to it being heterogeneous in nature. We have a rich diversity in social and cultural practices and behaviour. A vibrant legacy was handed down to us however, the global forces have pushed away the indigenous culture and marginalised it and projected it as outdated. It has been replaced by the common sense of the advanced capitalism promoting behaviours and practices of the West.
The cultural entrepreneurs have turned the environment of popular culture, into commodities for the global media to satisfy the cultural curiosity and sense of superiority of their audience. The Indian tribal dances, harvest songs, martial art forms of Kerala and other parts of India and innumerable other folk and art forms are picked out of context, enacted in studios and presented to the world as ‘exotic’ and primitive practices. This is how India is presented as mysterious in world fairs and on …show more content…
The advent of popular culture developed along with and as a result of city life and growing consumer oriented middle class. Chatterjee has himself remarked in English, August through one of Madan’s friend who has come to India from Chicago about Indians being blind to their own history, apart from being blind to the world outside (174). Madan was informed by his friend that she was visiting Lothal, about which Madan had not the faintest idea. Even where language is concerned the friend was well informed about Sanskrit being used in old civilizations in India whereas Madan was ill-informed. This particularly highlights the emphasis which as Indians we lay on knowing about our culture and the heights we reached as old civilization in this world. The Indian culture is deeply entrenched in the history and development of community. It has been the lifeline of communities and the various sections of the society. The culture that we value is hidden and invisible at the surface but it is sacred. Christine, Madan’s friend was more informed and aware of history than Madan himself. His knowledge of America was also limited to the music of Lionel Ritchie which makes her all the more