Pop Culture: The Globalization Of American Popular Culture

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America, the home of Hollywood, Facebook, Youtube, pop music, Mcdonald's and pop culture. America in a sense sets the way we perceive things and the way we act in which are influenced and created by American popular culture. The latest craze or what is currently “in” not only structures our society, but the entire world. It was expressed by Allen Ginsberg that “whoever controls the media- the image- controls the culture,.” which reflects how America has a hand in shaping the culture around the world.
Since the second world warsecond war world, America emerged as a world power whose decision had an international effect. This effect gave America the power to influence other countries not only economically and politically, but also the ability
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The decline of traditional culture because of Americanization eventually generated a negative view on America because of the destruction of other countries individual identities. A filmmaker in Beirut as described by Heather Havrilesky stated that “Lebanon has lost part of its Identity by imitating or having all American things here” (Havrilesky 860). He continues by stating that the children fall for American marketing and will over time lose their traditional roots. America furthermore, controls what goes on the media, where everything is catered into the American perspective and in turn affect the entire world into viewing in a similar way that has contributed into presenting a negative view on Arabs. Havrilesky states that since September 11, Hollywood has broadcasted Arabs and Muslims in a dark and forbearing light taking their cultural identity away and morphed it into an untrue …show more content…
The American influence does not only stop at movies and music, but also ideas, technology, and ideals. Josee Joffe, a publisher of a German newspaper, goes on stating that America’s influence also known as soft power “is still power and can still make enemies” (Joffe 868). Where because of America’s every growing influence in the world, other countries’ identities are getting lost. Deirdre Straughan, however; argues that even with America’s every growing culture, it is rather integrated into the current culture of other countries rather than take over. Katie Anthony Appiah supports this idea by explaining her personal experience in other countries that have only changed slowly, but have kept their roots of traditions. This is of course in many ways is true to many other countries, but with the ever growing American market, countries have feared further American influence to the point of restricting American media. Joffe goes on and describes the ever growing influence as a way to ”twist minds into resentment and rage” in which shows that America’s soft power has gotten to the point where other countries are frustrated. That America’s influence has overtaken the

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