Plan Essay

1383 Words Jan 7th, 2013 6 Pages
1. Executive Summary 05
2. Current Situation - Market analysis 06
2.1. Market Definition
2.2. Market Size
2.3. Market Segmentation
2.4. Competition
 Direct Competitor
 Indirect Competitor
 Competition and market share
 Competitors’ strengths and weaknesses
• Market trends
3. PESTEL Analysis 14
• Economy
• Politico-legal
• Demographic
• Technology
• Ecological (Natural)
• Sociocultural
4. SWOT Analysis 17
• Strengths
• Weaknesses
• Threats
• Opportunities
5. Consumer Analysis 20
 Nature of the buying decision
 Participants
 Demographics
 Psychographics

6. Mission Statement and Vision Statement 22
7. Objectives 22
8. Marketing
…show more content…
Binish Nida for her valuable guidance in the course Marketing Management and making it interesting for us throughout the semester.

The information provided in this report has been collected from various internet sources such as Wikipedia, livingstrong.com, muscle-tech, google and other relevant sources.

Thank-You,
Zeeshan Ali
S.M Fauzan Ali
M. Talha

Executive Summary

Packed with multi vitamins and proteins, 360ºP is a cutting-edge energy drink that increases strength and keeps the body juiced up. The benefits of this energy drink is second to none, it not only helps in building stamina but it also increases strength and power and boost up the immune system. This drink is enriched with vitamins A, B, C, Carbohydrates, Proteins and Fiber.

The product will be available in three different flavors, water melon, Exotic fruit Punch and Peach Mango. It will be manufactured in 500ml size transparent glass bottles and will be sold at a retail price of Rs70.

At an initial stage our product will be made available at Time Medicos, Kausar Medicos, Macro Mall and The Forum in Karachi and at various Malls in Lahore and Islamabad. Since VPX is taking its first step in Pakistan market, so to attract consumers, promotional activities will be held at the selected malls of the cities mentioned above.
Promotions will be done through Television advertisements and Newspaper advertisements, a brand ambassador

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