Pinterest And Etsy: The Pervasiveness Of Capitalism

The pervasiveness of capitalism affects our everyday lives, as humans strive for stability, productivity, and predictability. Without such domineering authority, our world would become unproductive and disorderly. The sudden emergence of anti-capitalistic standards has permeated into mainstream media, mainly through DIY projects, Pinterest, and Etsy shops. Through these collective outlets of creativity, underlie a narcissistic and entrepreneurial component that people unconsciously fulfill to counter capitalism. The coercive effects of such DIY projects, ranging from tie-dye t-shirts to decorative furniture, all point to the fact that such people who create these objects detest the idea of assuming the role of a mundane consumer in the thresholds of capitalism. A sort of egotistical and narcissistic attribute is required when pursuing a …show more content…
Whether it be a DIY ottoman, or a DIY t-shirt, one must be willing to attribute a wealthy amount of their time into creating the object. Such devotion stands as a political measure in which they detest the hegemonic structures that capitalism has set up. In other words, capitalism has sent society in a disagreeable direction where they are in an unrelenting cycle of working and spending, which can be countered through a “proletarian culture” that is fulfilled through DIY projects. This idea is ingrained to our minds when we are socialized into thinking that “normal” occupations, such as accounting or managerial positions, offer the ultimate value of life. The radical alternatives of such DIY projects, although they may seem miniscule at first, actually underlines the importance