Persuasive Essay On Tobacco Use

840 Words 4 Pages
On January 11, 1964, Luther L. Terry, Surgeon General of the U.S. Public Health Service, released the first report of the Surgeon General’s Advisory Committee on Smoking and Health. On the basis of more than 7,000 medical and scientific articles, the advisory committee concluded that smoking is directly linked to serious health issues such as cancer, coronary heart disease, strokes, and a variety of other serious medical conditions. (CDC) Since the reports initial introduction 51 years ago, drastic reformation and regulation has instigated a dramatic shift in the way tobacco products are marketed, advertised, and consumed today.
Since the initial reports were released, public awareness regarding the hazards of tobacco use has drastically increased,
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Electronic Cigarettes, also known as Electronic Nicotine Delivery Devices (ENDS), are handheld devices designed to vaporize a nicotine solution in order to be inhaled. A standard ENDS device is composed of a lithium ion battery, a cartridge to hold the liquid solution, and a heating coil used to vaporize the solution. The primary ingredients of these solutions (commonly known as “juices”) are propylene glycol, glycerol, and water, but can also be composed of a variety of other chemicals used for flavoring. (Barrington) The juices contain varying levels of nicotine concentrations, ranging from 0% (nicotine free) to 2.5%, and can come in a wide variety of flavors such as strawberry, apple pie, pina colada, and traditional tobacco. The purpose of an END’s device is to mimic the physical sensation and rituals associated with traditional tobacco smoking, without actual combustion or smoke. (Campagna ) Combining this with a wide selection of flavors, electronic cigarettes have become an appealing alternative to regular …show more content…
Today, advertisements for these products can be seen everywhere from television commercials, magazines, billboards and online ads. Yet the problem with E-cigarette advertisements is that they often tend to emphasize upon the freedom to smoke anywhere, a lack of smell, tar, smoke and most importantly, emitting “harmless water vapor”, which heavily implies a safe and risk-free alternative to cigarettes. (Caponetto) This is shown in an online study from the American Journal of Preventative Medicine, which tracked the prevalence of online searches for electronic cigarettes and their advertisements from 2008-2010. The report stated that 21 of the 29 websites selling Electronic Smoking Devices contained either direct or indirect health-related claims (Ayers) The problem with a majority of these claims is that there is a scant amount of scientific evidence or research to support them, which gives consumers false impressions of the product and its overall safety. An FDA regulation on advertisement would allow for a ban on any unsupported health claims or references unless its supported, which would “correct consumer misperceptions that [E-cigarettes] not currently regulated by FDA are safe alternatives to currently regulated tobacco products.” (DHHS) This could effectively limit or stop any misleading advertisements, and while also giving the public better

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