Persuasive Marketing White Paper

Using a linear logical approach that encompasses presenting the problem, stating the business case, and providing an alternative avenue for solving the problem is a simple and concise approach that I have chosen for the white paper. Simply, approaching the white paper by researching and providing data that supports the problem statement that is compelling is the first step. Secondly, providing current insight and strategies that have been applied and are currently working. Lastly, to share possible solutions and methods that could be implemented to work toward solving the problem, in this case banning smoking in cars with children.

Banning Smoking in Cars with Children
There is scientific and compelling evidence that smoking in cars puts the health of children at risk. Secondhand exposure to smoke causes thousands of preventable hospitalizations, and several diseases in children, including asthma and pneumonia (The Health Consequences of Involuntary Exposure to Tobacco Smoke A Report of the Surgeon General, 2006). Specifically, there is extensive scientific evidence that …show more content…
References

Howcast. (2010). How to Write a Persuasive Marketing White Paper. Retrieved from: https://www.youtube.com/watch?v=hG23qdmT5Pw
Open View Venture. (2012). Seven Steps to Creating White Papers that Generate Leads. Retrieved from https://www.youtube.com/watch?v=8aQfp4LkztQ
Purdue OWL: White Papers, (2013). Retrieved from https://www.youtube.com/watch?v=uIgJTQiv7wQ
Rees, V. W., & Connolly, G. N. (2006). Measuring Air Quality to Protect Children from Secondhand Smoke in Cars, 31(5), 363–368. https://doi.org/10.1016/j.amepre.2006.07.021
The Health Consequences of Involuntary Exposure to Tobacco Smoke A Report of the Surgeon General.