Nike Supply Chain Analysis

Decent Essays
Role of Information System
Nike’s supply chain is centralized since designing of the product, outsourcing, and logistics are all undertaken from the company’s headquarters in Beaverton, Oregon. The effective supply chain is the result of SAP, which is a single planning engine that centralizes demand management in order to ensure efficient collaboration with the suppliers. The single shared platform, according to Mongelluzzo (2002) explains that Nike had achieved the key objective of supply chain strategy. Up to data information, improved financial visibility, accurate projections, and forecasting and better reallocation of the Company’s resources had played a key role in ensuring that the supply chain is more efficient at all times.
Leverage
…show more content…
In 2001, Nike had updated their inventory management software (Inventory Management, 2013). Its purpose was to help predict which products would sell the most which can therefore help the company prepare the correct amount of supply to meet their demand.
For more than a decade, Nike has worked with DHL supply chain to streamline and integrate its logistics operations in Brazil (University Alliance, n.d.). Nike wanted to cut costs while boosting service and delivery, as well as controlling changes in its supply chain and responding to volume spikes. Slates of improvements were introduced to Nike’s supply chain, including implementing RFID monitoring of products in warehouses and distribution, and providing real-time delivery information (University Alliance, n.d.). As a result, delivery errors were reduced by using pre-shipping identification labels.
Impact of Outsourcing
Nike has hundreds of factories and various subcontractors it uses to design and manufacture its products. Outsourcing the supply chain has many possible advantages and disadvantages for
…show more content…
There is a huge opportunity in minimizing logistics cost by partnering with 3PL. For example, Nike had partnered with DHL in Brazil to mitigate challenges such as rapid growth projections, improve service, traceability and delivery. Nike can duplicate the same model in other markets to strengthen the supply chain and meet Company 's objectives.
Fourth, outsourcing is the strength of Nike and this strategy has been successful. Yet, it recommended to know the key success or management techniques to operate the outsourcing successfully and maintain that success. There are some signs to tell the company to identify new supplier. For example, late shipments cost the company and customers extra money. If the problem is persistent and the information technology fails to track the shipment movement, new supplier should be a solution. Further, it is necessary to evaluate is the new supplier is meet the expectations of

Related Documents

  • Improved Essays

    Hsc300 Unit 4

    • 580 Words
    • 3 Pages

    Q1b. To be able to successfully implement real time technology to improve our overall business performance, we will use some strategies throughout the entire supply chain. Strategic Cost Management/Funding It is important we assess the financial impact of adopting the system by conducting cost analysis.…

    • 580 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    2014 has been a year tagged with a surge of active and healthy lifestyles. Physical fitness has been gaining popularity rapidly among varying age groups in the United States. With this good news in mind the future looks bright for Dicks Sporting Goods. Dicks has been cashing in on athletic gear for the past decade and there are no apparent problems stopping them from doing so in the future. Dick’s Sporting goods is planning to take a large piece of customer’s discretionary income in the future.…

    • 806 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    First to Taiwanese and Korean suppliers then to China, Indonesia, Thailand and Vietnam; “By 1999, Nike operations were so large the company received athletic wear from over 500 factories in 45 countries” (DeTienne and Lewis,2005).…

    • 220 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Nike Case Study

    • 788 Words
    • 4 Pages

    India is second most populated country in the world. Recently India has been quoted as the most rapidly grown country in the last couple of years, this means business opportunities have increased. In contrast the UK has a significantly smaller population than India. India’s GDP growth rate has averaged out at 9.4% per year and it take 7 years to double that. In recent years, Indian businesses have become much more efficient and India has become the 4th largest Asian economy: meaning that if Nike wanted to expand into India it would face a lot of competition from other businesses with similar products.…

    • 788 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Production Needs Under Armour currently manufacturers most of their products by third parties overseas. “In 2006, our products were primarily manufactured in Asia, Central and South America and Mexico” (Under Armour, 2016). However, their distribution center remains in Maryland. Only a select number of products though are filtered through their distribution center. When Under Armour enters the golf equipment business there are numerous factors to consider in obtaining the raw materials, manufacturing, and distribution.…

    • 860 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Nike Case Study

    • 970 Words
    • 4 Pages

    1: Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Ans: Nike should be held responsible for its subcontractors, as it is operating in countries which lower its costs and increasing its profit. Nike should be accountable, as they are huge firm which holds considerable international authority and when making the contract it holds the final decision, as they can find other subcontractors, so Nike should be able to specify what kinds of working conditions it should have and not have in the factories and it is possible they might not have much influence in the foreign country but I am sure they can specify working conditions that are acceptable by…

    • 970 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Nike Evaluation Essay

    • 1354 Words
    • 6 Pages

    The production resources of the company are located as per as the convenience of the company that help them to maintain the inventory. It helps the company to fulfil the needs of their potential customer at a time that increases their brand loyalty (Baron, et al., 2014). Nike is known to increase their product line from time to time that helps them to maintain the competitive advantage of the company. Products of the company include sports balls, eyewear, footwear, sportswear, and others. In the selected market, it would be appropriate for Nike to market their footprints with Apple Inc. (sports kit)…

    • 1354 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    The distribution is imperative to the firm because it wants to ensure that there is as much in-stock availability as possible. The first and main distribution center for Wal-Mart is located in Bentonville, Arkansas. A benefit Wal-Mart has is that the company has great power over its 40,000 suppliers (out of these 40,000, 200 are key suppliers), and soon after the opening of the distribution center in Bentonville, suppliers located nearby to support the company. Each store that was opened was directly because of the distribution strategy—the criteria for stores’ locations were that it should be low rent, suburban area, and on or very close to a highway.…

    • 1848 Words
    • 8 Pages
    Improved Essays
  • Decent Essays

    Nike Cost Advantage Essay

    • 759 Words
    • 4 Pages

    This mitigates risks among individual companies. Another source of cost advantage would be the size of the company. Not only does Nike have stores of their own, Nike’s products are sold in other department stores…

    • 759 Words
    • 4 Pages
    Decent Essays
  • Superior Essays

    The company’s focus and vision is to first and foremost “serve the athlete” by providing superior products to the athletes. Nike, Inc. markets these products with intense focus on what an athlete desires, also a product that would suit the general population. The company recognizes that innovation will be what spurs the shift to sustainability. Nike, Inc. have developed three objectives that fall in line with their mission statement; Innovation to serve the athlete, innovation to grow the company and innovation to inspire the…

    • 1835 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Nike Executive Summary

    • 879 Words
    • 4 Pages

    Not only that Nike should be able to be easily found in any shopping mall so that people know where to look for Nike products. Nike products should be available to purchase near a sporting event. Nike stores must be in good condition and well designed, every product in the stores must be placed tidily. Nike should also be available in the internet as some customer have busy lifestyle. Customer must have a unique and interesting feeling upon entering the store as it will attract consumer to visit the…

    • 879 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    A Case Study of Creating Agile Supply Chains in the Fashion Industry Fashion market must typically exhibit the well functioning short-life-cycles, high volatility, low predictability and high impulse purchasing. Today’s fashions market place is highly competitive and there is an inevitable move by many retailers to extend the number of seasons which with the entire merchandise within a store is change. The operations of fashion businesses imply a trend for supply chain management, which in effect it clearly provides a challenge to logistic management. In reference to Block 2, Chapter 3 of the book which pertains to “Supply Network Design and Management”, that vividly implies that supply network design is of critical importance to the enterprise. It has been said that; “The ultimate core…

    • 2395 Words
    • 10 Pages
    Improved Essays
  • Improved Essays

    Nike Oligopoly Analysis

    • 424 Words
    • 2 Pages

    Industry and the organization As part of this project, we have selected the consumer apparel and footwear industry, which is represented by Nike Inc. About the company Nike Inc. is an American multinational corporation that designs, develops and markets sports footwear, apparel and accessories under its brand name. The company was founded in the year 1964 as Blue Ribbon Inc. , but was then named as Nike Inc. in 1970. The company is listed on New York Stock Exchange, under the ticker symbol of ‘NKE’, and is headquartered in Beaverton, Oregon. The dominance of the company in the industry can be cited from the fact that its brand sign ‘SWOOSH’ is valued at $19 Billion.…

    • 424 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Garvin (1984) defines quality of product based on their ingredient or attribute possessed via using the product-based approach which is applied to identify relation between shoes quality and its price. The landed costs of Nike shoes are used for workmanships, investing in innovation design, high quality materials, modern machine, packaging, insurance, taxes, deliveries, licenses and other expenses. Consequently, these expenses drive Nike shoes price up and it means that their customers will possess high quality products. The last…

    • 935 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Nike Case Study Summary

    • 1659 Words
    • 7 Pages

    On July 5, 2001, a portfolio manager at NorthPoint Group, Kimi Ford is considering buying some shares of Nike for the fund she manages, NorthPoint Large-Cap Fund. This fund mostly invests in Fortune 500 companies, and it’s top holdings include; ExxonMobil, General Motors, McDonald’s and 3M. Nike’s share price had declined since the beginning of the year. Since 1997, Nike’s revenues had plateaued around $9 billion, while net income had fallen from almost $800 million to $580 million, and their market share in athletic shoes had dropped from 48 percent in 1997 to 42 percent in 2000. In a meeting held on June 28, 2001, management announced plans to grow performance.…

    • 1659 Words
    • 7 Pages
    Superior Essays