Although prices continue to climb unchecked, some consumers exploit other means to reduce the amount of money they spend on prescription drugs. One of the best and most affective options is the generic drug market. For years generics where the answer to combat the rising costs of name brand medications. Lori Chordas notes generic versions of prescription drugs, “…save consumers up to $10 billion at retails pharmacies, each year… and cuts cost between 30 to 80 percent.” Generic options are just as effective as name brand medications, and without the costs for advertisement, fancy labels, and R&D they bypass the high prices name brand medications have. Generic medications are possible through laps of past patents on various forms of medication.
