Essay about Mkt 421 Final Exam Answers – New 2016

1810 Words Jul 15th, 2016 8 Pages
MKT 421 Final Exam Answers – New 2016

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A __________ is a road map for the marketing activities of an organization for a specified future time period, such as one year or five years. marketing dashboard marketing plan operation plan mission statement

What is meant by “accelerating the process?” Increase advertising costs during product launch Speed up new product time to market
Identify major competitors early Create a new market space
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In other words, Tessitura will allow arts groups to engage in: mainstream marketing societal marketing relationship marketing market aggregation

Marketing refers to: the production of products or services that will generate the highest return on investment. the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large. the activity involved in getting a product or service from the manufacturer to ultimate consumers and organizational buyers. the process of identifying target market segments for a product or service.

Variables such as location, the North American Industry Classification System (NAICS) code, and type of buy are all examples of ways to: promote NAFTA. segment an organizational market. forecast sales to a consumer market. differentiate products.

While pricing objectives frequently reflect corporate goals, pricing constraints often relate to: stockholder demands. conditions existing in the marketplace. an organization’s code of ethics. the financial realities within the organization itself. In personal branding, the “price” component of the marketing mix

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